A 4 year old eCommerce business with over 20% subscription revenue, $10M AUD in lifetime sales & over 120K database & return customer rate of 49% over 30 days.
The business, an arts and crafts brand established four years ago, specializes in painting kits and accessories, and has shown consistent profitability. They've expanded their revenue streams with a growing subscription box model that now covers key overheads, minimizing risk for new ownership. With multiple revenue channels, the company combines traditional eCommerce and burgeoning subscription revenues, which accounted for over 20% of the revenue recently. The brand boasts exclusive rights to more than 90 unique designs and a robust online community of over 87,000 followers.
Operating from a warehouse in Queensland, Australia, they maintain a strong relationship with their main manufacturer in China and source accessories from an Australian partner. The team is mainly part-time and casual, enabling flexible involvement for a new owner. Financially, the business has generated over $10 million AUD in sales with a return customer rate over 49% in the past month, and an average order value of $67. Subscription services, priced at $33.90 monthly with over 2,000 customers, have shown exponential growth.
The owners are seeking to sell the business to focus on personal interests but offer transitional support if needed. The business presents substantial prospects, including expanding subscription revenue, international growth, and wholesale opportunities beyond the current 20 retail outlets in Australia. Included in the sale are significant stock and equipment assets, making this a low-risk investment backed by a strong customer base and a dedicated team. Detailed operational processes and financial records will be disclosed upon buyer agreement.
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