Founded in 2013, this Amazon FBA business specializes in highly rated nutritional supplements, holding a 99% lifetime positive feedback rating. Operating primarily on Amazon and assisted by a Shopify store that accounts for 3% of sales, the business thrives in an evergreen niche due to the longstanding demand for supplements. Key features include private label products, often vegetarian and always free from GMOs, with a strong trademark and brand registration on Amazon. Currently, about 25% of its revenue comes from Subscribe and Save subscribers, supported by a $23.22 average order value, a low 2% refund rate, and a 25% returning customer rate.
Products are crafted with premium, non-GMO, and often organic ingredients supplied by three partners in New York and New Jersey, with delivery times ranging from 6 to 12 weeks. No employees or warehouses are involved, as products are stored at the manufacturer’s site and sent directly to Amazon.
The business offers growth opportunities through adding A+ content, leveraging Amazon PPC video ads, and expanding social media marketing. Sales have slightly declined since focusing on four best-selling products out of an original eleven, but the potential for relaunching discontinued items remains.
The current owner plans to retire and seeks a buyer experienced in Amazon Seller Central to capitalize on the business's solid base. The owner's limited expansion efforts were deliberate, with the intent to keep the operation manageable without employees while achieving desired income levels.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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