The furniture restoration business, with a longstanding history of 41 years, has evolved to include an e-commerce platform to enhance its offerings. Specializing in supplies for antique restoration, its primary customers encompass DIY enthusiasts and various businesses like restoration shops and design firms. The online store presents an array of restoration hardware, including cabinet components, trunk restoration items, repair hardware, wood repair materials, and seat weaving supplies. The operation features a diverse inventory of 535 items, such as glues, stains, and finishes, including door and window hardware that cater to both vintage and contemporary style needs.
Over the past year, top sellers revenue-wise are Tea Cart Wheel Rubber, Leather Trunk Handles, Flush Window Sash Lifts, and Morris Chair Rods. Notably, this 27-year-old online venture reports average monthly earnings of $1,890, highlighting a substantial 50% profit margin. It draws approximately 5,120 visits monthly with a conversion rate of 1.70%, and a refund rate kept at 2%. Although most of the inventory is pre-stocked, some items are ordered as needed.
The business experienced growth during the Covid-19 pandemic, as more individuals engaged in DIY activities, and continues to perform at higher-than-pre-pandemic levels. Potential expansion avenues include exploring alternative sales channels, diversifying product offerings, and leveraging digital advertising.
The enterprise's sale does not include inventory, valued at roughly $18,500, but encompasses assets like a customer database and vendor contacts. Post-sale, up to 18 hours of support will be provided to the buyer as a step towards the owner’s retirement.