This listing details an online business in the outdoor and fishing niche, established in early 2020, which generates revenue through display advertising, Amazon Associates, and affiliate partnerships. The business operates a WordPress site that offers buying guides and informational content on fishing, featuring 280 published articles amounting to approximately 400,000 words. An additional 30+ articles, including buyer's guides and informational content, are prepared for the buyer. The site benefits from organic traffic, primarily from the US, UK, and Canada, with balanced traffic across its top pages. It boasts a robust backlink profile and requires minimal maintenance time, averaging 2-3 hours weekly to publish content sourced from guest post outreach. Current efforts aim to publish 2-4 articles weekly, though the business can still function effectively with less frequent updates. Potential growth opportunities include leveraging a supplied keyword research list for new content, publishing already prepared articles, creating a Facebook group, and monetizing guest post placements and link inserts via platforms like Fiverr. The business receives numerous guest post placement inquiries, contributing to passive revenue. Additional content can be outsourced to writers, with the seller offering to continue writing for the site if desired. The owner is selling the business due to budget constraints preventing further scaling through additional content and SEO campaigns. The sale includes the primary domain, all site content (280 articles), a Facebook social media account, 30+ articles ready for publication, and a keyword research list targeting 100 new keywords.