This text describes the operations and potential sale of a well-established fashion and beauty website founded in July 2017. The site boasts significant monthly traffic, mainly from the USA, UK, Canada, and Australia, with around 125,000 unique monthly visits and over 160,000 page views. The majority of this traffic is organically sourced from Google searches. The site's social media presence is strong, with substantial followings on Instagram, Pinterest, Facebook, and Twitter, as well as a newsletter subscriber list managed through Mailchimp. The content consists of 1067 well-researched articles focusing on product reviews and trend reports, contributing to natural linkbacks from other authority sites.
Monetization is currently achieved through affiliate programs and limited direct advertising, with opportunities existing to enhance Google AdSense and direct ad sales. Operational costs include hosting and content creation, with room to reduce expenses by opting for a more affordable hosting plan. The owner identifies further growth opportunities, such as improving ad sales, enhancing social media engagement, and developing an online shop.
The website's sale is prompted by the owner's limited availability due to family commitments. Despite a decline in traffic, the site reached commendable figures in 2019. The owner seeks a passionate buyer to realize the site's potential and offers assistance for two months post-sale. Payment is accepted through Flippa Escrow to ensure secure transactions, with an NDA required for detailed information.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More