The business under consideration specializes in providing high-quality, self-balancing scooters, noted for their safety and user-friendly experience. Established six years ago, it has developed significant brand equity and a reputable position as an industry leader. The company boasts consistent revenue, with an average monthly income of $110,000 and an annual net profit of $350,000, reflecting a net profit margin of 20%. The product line includes 12 different models, with an average order valued at $308.17. Their customer base predominantly consists of middle-aged parents based in Australia. The business operates through an e-commerce model, primarily relying on paid advertisements and organic search strategies, utilizing third-party logistics (3PL) for inventory management. The operations are streamlined and supported by a small team, including a customer service staff based in the Philippines. Marketing avenues include social media, SEO, and Google Ads. This business is easy to manage, with the payment processors and supplier relationships in place to ensure continuity for a new owner. Included in the sale are the existing domain, a trademark, a substantial email list exceeding 10,000 contacts, and social media accounts with significant followings. The seller is pursuing the sale to reallocate funds toward research and development for other ventures. Post-sale support will be provided for up to three months.