The business in question is an online store specializing in cycling apparel, which was founded in 2016. It operates on a popular e-commerce platform and features a range of digital assets and social media followers, including substantial audiences on Facebook and Instagram. Key figures include an average order value of $74.91 USD, an email subscriber list of 18,000, and a Facebook following of 339,000, among other social media presences. The sale of the business includes its domain, e-commerce account, various email and support accounts, social media pages, a list of supplier contracts, marketing assets, and unique content and designs. The company employs three staff members who handle customer support, ad performance reviews, content creation, order processing, product sourcing, and general administration, amounting to about a few hours of work weekly. The business's revenue is driven by apparel sales, with significant marketing efforts focused on Facebook advertising, Google AdWords, and other organic strategies. Expenses comprise staff compensation, marketing, hosting, and shipping. Traffic primarily comes from paid ads on Google and social media, email marketing, organic social media posts, SEO links, and community engagement through club rides, predominantly targeting audiences in the USA, UK, and Australia. Detailed information is available in the attached prospectus provided with the business listing.