A home fitness business specializing in weight loss products is on auction due to the owner's retirement. After a previous sale fell through, the business is available for purchase again, with a 15-day auction period allowing the new owner to prepare for increased fitness demand in January. The product has a solid 10-year track record, supported by hundreds of success stories and primarily driven by 90% organic traffic, while earning $1,000 to $3,000 monthly without active promotion during the owner's two-year sabbatical. Prior to the sabbatical, the business was generating $10,000 to $15,000 monthly. The business includes newly updated versions of the fitness products in 6-week and 21-day formats, a cleaned-up email list of 90,000 contacts with an 18% open rate, and a Facebook page with a following of 280,000. Marketing resources include a full sales funnel, a membership website, and pre-approved Facebook ads. Operational automation covers the entire sales and product delivery process, ensuring low customer support requirements. Financially, the company has earned around $30,000 annually over the past three years, with monthly expenses of approximately $300. The business is ideal for those in the fitness industry looking to expand their product range or marketing professionals seeking to add to their portfolio. Its automation and strong brand presence make it a rare opportunity for potential buyers, especially at a reduced rate compared to its peak value. This sale presents the chance to capitalize on the January weight loss trend with an already established brand.