A consumer-to-consumer platform enables individuals passionate about cooking to create profiles and offer their culinary creations to customers, delivering meals directly to their homes. This service caters to hosts and cooks of all expertise levels, granting them the autonomy to set their own prices and schedules. The platform aims to provide a diverse range of dishes and styles, enriching customer choices in food delivery. In the five targeted European countries, the food and catering industry is valued at approximately 700 billion euros, with the segment for catering, restaurants, and delivery services making up around 205 billion euros. The potential market share for the delivery service is considerable but not precisely calculable, as it encompasses sectors like traditional restaurants, delivery services, social dining, and home-cooked meals. There's potential for this model to expand globally beyond Europe. Evidence of the platform's appeal was collected in a marketing research project conducted in 2015, which included interviews with 1,000 individuals aged between 20 and 60 years. The findings revealed that 83% of the participants expressed interest in using the service. To enhance visibility, the platform is actively engaging in social media campaigns on platforms such as Facebook, Google, YouTube, and Instagram, and collaborates with food bloggers and influencers to expand outreach. The brand is certified by the European Union Intellectual Property Office and operates a multilingual website, indicating a readiness for diverse market penetration.