The business, which originated from the founder's personal experience in 2018 attempting to promote their daughter's album, developed a method to connect Spotify curators with Facebook profiles after discovering the difficulty of accessing major radio stations and the absence of contact information for Spotify playlist curators. Over six months, they built a platform that matches over 80,000 Spotify curators with Facebook profiles, despite not being their main software development focus. They now offer this platform, which includes several key components: a proprietary playlist matchmaker that identifies Facebook profiles for playlist curators, a genre-based playlist search tool, the ability to list playlists with corresponding Facebook profiles, and a Spotify Song Finder tool tailored for playlist owners. This tool aids in discovering new, popular, or highly rated songs for playlist consideration.
The business has accrued a user base, including 1357 free users, 264 curators, and 144 customers who purchased playlist data. The assets offered for sale include custom technology, customer databases, the domain, website content, and a mailing list of 1.8K addresses. Despite attempts to monetize by selling curator contact information, the founder believes the business would be more valuable in the hands of someone within the music or playlist promotion industry who can better leverage this data.
The business lacks social media presence and is being sold as it does not align with the company's core software development functions. Post-sale support will be provided, making it ideal for music industry promotions or businesses working with music artists seeking to innovate in the playlist domain.
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