The e-commerce business, operated by an entrepreneur with 1.5 years of experience, focuses on a unique home improvement and health product. Priced at $69.95, the average order value is $80, yielding a gross margin of $43 per order after sourcing and shipping costs. The product is delivered within seven days through CJDropshipping. It is anchored in the aromatherapy sector, boasting a potential U.S. audience of approximately 7 million people. Currently catering exclusively to the U.S. market, the business has extensive potential for expansion yet has not utilized strategies such as retargeting or advertising beyond Facebook. The operational commitment is minimal, requiring only 5-10 hours of work per week, largely dedicated to marketing efforts as the website and order processing demands are low due to an efficient automated email system that addresses common customer inquiries. Primarily, the customer base comprises females aged 40 to 65 who have interests in wellness activities like yoga and meditation. Financially, the product is non-seasonal but may experience heightened demand during winter months. With an ad spend of $1,950, the business generates $5,185 in revenue with a profit margin of 24%. The business model proposes scalability, suggesting the addition of lower-priced complementary products to transition into a more diverse niche store, catering to a broader financial demographic. This venture stands as a proof-of-concept validating the sale of proven products under innovative marketing angles.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More