A portfolio comprising 36 applications aimed at startups and small to medium-sized businesses is currently up for sale. These apps provide various utilities including logo creation, video effects, online invite creation, and watermarking. Over the 12 months ending in September 2021, these applications generated revenue amounting to $11.4 million with a net margin of 57%, translating to Seller Discretionary Earnings of $6.5 million. The earnings before interest and taxes (EBIT) reached a 55% margin, equivalent to $6.3 million. The majority of these apps are priced between $3.99 and $4.99 per week, garnering an average rating of 4.6. The development and design team is expected to remain with the company after the sale, capable of operating independently. Additionally, the current owner has established a comprehensive set of standard operating procedures (SOPs), which will be transferred to the new owner.
The app-specific insights reveal significant download numbers and daily active users (DAU) across four highlighted apps: Logo App, Poster App, Watermark App, and Invite App, with lifetime downloads ranging from 855,000 to 4,720,000 and DAUs varying from 1,800 to 15,000. The owners intend to sell the business to diversify their income streams and explore other interests, making this opportunity ideal for an app aggregator or publisher with a successful growth record through acquisitions. The sale includes various assets such as brand materials, custom technology, customer databases, marketing materials, website content, and post-acquisition support.