Digital brand engagement platform for the luxury automotive industry. €2M contract value, 3-year rolling term.
€5M in IP licenses for gaming & merchandising.
An emerging company offers a digital brand engagement platform customized for the luxury automotive and motorsport industries, focusing notably on a significant client, a prominent high-end carmaker, which benefits from exclusive licensing in web3, gaming, and esports on popular platforms. This collaboration reportedly brings in substantial yearly revenue and involves joint projects like creating digitally-enabled car experiences that fans can engage with through user-generated content, gaming, and animation.
The platform’s versatility allows it to be rebranded per client need and is crucial for forging interactive consumer relationships. It features AI-driven car model optimization, enhancing engineering CAD models into profitable gaming assets. Interestingly, a unique gaming character developed through the partnership might soon expand into new media ventures with streaming services.
The model involves a profit-sharing system for sales of digital assets such as game skins and avatars, along with annual service fees. Their team, distributed globally, ensures smooth operations from development to management, predominantly across Europe and South America.
The emphasis is on cultivating long-term client engagements due to high switching costs for the integrated solutions, ensuring client fidelity and added opportunities to create new revenue lines via digital products. Recent financial projections are optimistic due to discontinued activities which temporarily impacted earnings, alongside anticipated gains from future syndications and a calculated valuation premium related to their distinct intellectual property assets.
Strategically, the venture successfully leverages its partnership to gain prominence within a larger automotive group, with upcoming projects potentially enhancing its profile and market worth, enriching existing digital experiences, and generating novel revenue sources.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More