An established craft and hobby e-commerce brand, operating since 2007, offers a turnkey Shopify storefront with over 5,000 SKUs, significant email marketing potential, and esteemed vendor relationships. Hosting 123,152 active email subscribers across platforms like Shopify/Klaviyo and Springbot, the business benefits from two federally registered trademarks. Current operations are managed by a full-time virtual assistant, reflecting operating costs of approximately $10,299 per year. The owner is absentee, and the inventory valued at $129,707 is stored in a company-owned warehouse. Despite near breakeven financials, the business boasts a promising email list and stable gross margins of 20-22% following strategic repricing that improved sales metrics. Challenges include a previous decline in Amazon revenues due to vendor restrictions and an inventory composition that’s largely aged. However, the asking price reflects these factors, and the disclosed financials account for a potential $500/month for third-party logistics. Customers are primarily US-based, female craft enthusiasts. With room for improved email campaign segmentation, a buyer with marketing expertise could significantly bolster profitability. The business is presented as a clean cash-at-close asset sale, and includes the potential relaunch of a private-label brand. Complete details, financials, and trademark documentation are available for interested buyers. The sale does not include seller financing or earnouts, providing a streamlined acquisition process. The key assets include valuable trademarks, a robust email subscriber list, and established vendor accounts, offering substantial growth opportunities for the right buyer.