The business described specializes in eCommerce, offering bold, glitter-infused apparel and accessories for self-expression enthusiasts, performers, and festival-goers. It is wholly New Zealand-owned and serves a global market with substantial shipments to the UK, USA, and Australia. Known for its impressive 30-40% monthly net margins, the business has previously been featured by notable organizations such as MTV (UK), Channel 3 (UK), and the New York Metropolitan Opera. The average order value was £85 over 2023 and 2024. With a customer return rate of 13.4% in 2024, the business welcomes growth through customized re-engagement strategies.
Operational processes involve local custom clothing manufacturing, and products are distributed via a partner based in the UK. The business requires 6-8 weekly hours of management, focusing on handling orders and client communications. Customers are primarily individuals engaged in events like concerts, raves, and LGBTQIA gatherings. Despite rising requests for custom items, the business has yet to explore customization, presenting significant potential. Communications leverage a chatbot and Instagram messaging to enhance customer support.
The current owner, shifting focus to other ventures, is offering the business for sale, complete with three months of post-sale support. With untapped potential in SEO, social media advertising, and wholesale partnerships, the business is ripe for expansion. Potential investors are invited to take advantage of this opportunity in the creative, self-expressive fashion industry.