This brokerage listing outlines the sale of a seven-year-old WordPress blog in the wedding planning niche, focusing primarily on LGBTQ+ couples. The website generates income through AdThrive ads, Amazon, and Etsy affiliate marketing, with occasional sponsored posts. The site sees a monthly average profit of $1,421.12 over the last six months. Included in the sale are the domain, social media accounts, email list, and a 30-day post-sale support from the seller.
The seller, a chartered accountant from Canada with extensive online marketing experience, purchased the site in 2017, focusing on content related to same-sex weddings. She has optimized the site by improving design, securing approval as a Google News site, acquiring additional content, and increasing traffic and income through strategic partnerships and content creation.
The business's operational costs average just over $220 monthly, with annual costs for domain and plugins adding to the total. The new owner would assume responsibility for tasks such as updating content and overseeing traffic.
Though primarily attracting organic traffic, there are opportunities to expand through enhanced social media engagement and targeted content updates. The buyer could also explore new revenue avenues through ebooks, additional printables, and more sponsored content.
Key selling points include steady ad revenue, diverse income streams, minimal maintenance, significant traffic from the US, and the potential for growth. The buyer will be guided through the transition process, and the sale is to be conducted via an escrow service.