A direct-to-consumer sports eyewear brand, founded in 2025, has shown strong growth over the past year, boasting an average monthly revenue of over $30,000 and net profits between $9,000 and $14,000. Specializing in performance eyewear for running and outdoor activities, the brand operates through a streamlined structure with international suppliers and logistics partners. The main sales channels include a Shopify storefront, Meta advertising, and email marketing, requiring only 10-15 hours of weekly operational input.
The brand maintains a strong presence in the UK and Australian markets, targeting active consumers aged 20-45. Customer acquisition is driven by efficient Meta advertising strategies complemented by a robust email marketing system, which has cultivated a loyal subscriber base and heightened customer engagement.
Financial growth has been rapid, with profitability significantly rising over the last 12 months. The business enjoys high-profit margins, with primary expenses including product sourcing, advertising, and software subscriptions. It continues to hold potential for expansion through new product lines, increased advertising, and entry into additional markets.
The business package contains domains, brand assets, social media accounts, email lists, supplier relationships, and operational processes. It is currently up for sale as the owner is exploring other business ventures. Opportunities for further growth lie in expanding into new geographical areas, establishing wholesale partnerships, and leveraging influencer marketing.