An Irish-based combat sports apparel brand, established in 2020, is available for sale. This brand specializes in apparel for MMA, BJJ, and grappling, and over its six years of operation, it has cultivated a dedicated customer base in Ireland, the UK, Europe, and the USA. The sale includes a comprehensive Shopify store, a domain, social media accounts, an email subscriber base, established supplier relationships, and a customer database with full order history. There is also €2,000 worth of stock and ready-to-produce designs for MMA shorts, rashguards, and boxing gloves, enabling immediate product launch.
In terms of trading performance, the brand has generated around €100,000 in revenue over six years, with recent revenues of €14,150 and €23,262 in the last and previous 12 months, respectively. This decline is attributed to reduced Facebook advertising. There are two main revenue streams: a B2C direct-to-consumer model via Shopify and a B2B custom kit orders for gyms and clubs, with B2B providing notably higher margins.
The owner is selling the business due to a shift in focus towards other projects, presenting a growth opportunity for a new owner. The next owner could benefit from launching the planned product lines, expanding the B2B side, resuming social media advertising, and leveraging the existing audience to scale the business further. The foundation for success is well-established, with ample opportunity for market expansion beyond Ireland into the UK and Europe. The sale also includes a 2-4 week handover support to ensure a smooth transition.