A French Shopify-based ecommerce store focused on trail cameras and outdoor monitoring equipment was launched in March 2025. Within its first year, it achieved €24,532 in revenue and a net profit of €5,608. The store processed 212 orders, maintaining an average order value (AOV) of €117 and a conversion rate of 0.81%. The business operates with a lean model, requiring only 4-8 hours of work weekly, including order tracking, supplier coordination, and customer support. The store caters mainly to French customers, specifically targeting hunters, landowners, wildlife observers, and those with security needs. The business has a diversified product catalog with 19 items, including 4G, WiFi, no-SIM cameras, and accessories. Top-performing products include night vision hunting binoculars and high-capacity 4G cameras. The store has built a strong SEO foundation, with over 200 keywords indexed and content aimed at high-volume keywords such as "camera de chasse." It combines paid acquisition and organic traffic effectively, with significant revenue coming from Google searches and additional traction from social media platforms like Facebook and Pinterest. Financially, the store noted peak performance during Q4, although it experienced some decline in February 2026 due to seasonality and reduced advertising spend. Assets included with the business sale are the Shopify store, domain, product catalog, supplier network, SEO content, and a 400+ subscriber email list. The founder plans to sell the business to focus on other ecommerce projects. Key growth levers involve improving conversion rates, optimizing paid ad scales, enhancing SEO rankings, and increasing AOV through product bundles.