Project 40 is an innovative SaaS platform focused on a new market segment: AI Visibility and Answer Engine Optimization (AEO). As online traffic increasingly shifts from traditional search engines like Google to AI platforms such as ChatGPT, brands are seeking effective methods to manage their visibility within AI-generated answers. Project 40 aims to address these concerns by analyzing a brand's presence in AI engines and generating a comprehensive AI Visibility Score. This score is calculated based on factors such as brand mentions, topical authority, content clarity, structured information, and competitive analysis. The platform serves as a practical tool for small to medium-sized businesses, marketing agencies, e-commerce brands, and marketers by offering actionable insights and strategies for optimizing AI visibility. Users can input key information about their brand to receive detailed analyses of how frequently and in what context their brand is mentioned by AI platforms compared to competitors. Project 40 highlights specific areas where brands can improve their AI visibility by identifying content gaps and providing tailored content suggestions. These recommendations include structured page layouts, key phrases, and AI-readable language, which enhance a brand’s chances of being cited in AI answers. By implementing these suggestions, users can track improvements in their AI Score, increased brand mentions, and reduced visibility gaps over time. This progress is critical for agencies in client reporting, founders justifying expenditures, and marketing teams managing priorities. The platform targets marketing teams adapting to AI, SEO agencies expanding into AEO services, e-commerce brands, SaaS companies, and consultants focusing on AI visibility audits.