An online equestrian retail business specializes in reselling renowned equestrian brands for riders and horses. It maintains a solid reputation with 147 customer reviews and an average rating of 4.7/5, indicating trust and quality service. The business efficiently utilizes professional photos and videos provided by brands and suppliers, ensuring high-quality visuals without incurring high production costs. Products are easily added with Excel files from suppliers, and stock management is automated via CSV files linked to suppliers. The business model optimizes inventory by maintaining significantly lower stock levels than traditional saddleries, thus reducing cash flow constraints. Existing reseller accounts with major brands present a significant entry barrier for new competitors in a market with approximately 700,000 French license holders, a high average spend per basket, and substantial annual expenses associated with equestrian sport. Revenues are generated through online sales of equestrian equipment for horses and riders. The operation involves processing customer orders via the online store, ordering from partner suppliers, receiving products, and preparing and shipping them to final customers. The business operates with minimal stock, ensuring flexibility and healthy cash management. About six hours per week are required, depending on order volume and automation level. The customer base primarily consists of individual riders, from amateurs to professionals, seeking technical products and recognized brands, predominantly in the French market. Customer acquisition is largely driven by SEO, providing stability, low acquisition costs, and sustainable traffic levels, complemented by word-of-mouth and social media. Financially, the company maintains controlled costs through content production by suppliers, low stockholding, and no physical store. Revenue fluctuates with equestrian industry seasonality, with significant growth potential through catalog expansion and SEO optimization. The sale includes an operational online store, domain names, supplier reseller accounts, a customer database, review history, and existing logistical and marketing processes, making the venture turnkey and poised for development in a high-spending, passionate market.