This business, established eight years ago, focuses on the Keto diet niche and boasts a strong brand presence. It has an average monthly revenue of $853 over the past year with a 40% profit margin, though annual revenue has reached up to $60,000 previously. Revenue streams are diversified through digital products and ad revenue managed through an ad network. The business is up for sale as the owner, involved minimally over the last year, seeks other ventures. This situation, combined with prior revenue success, offers a turnaround opportunity for prospective buyers. A minimal time investment is required to maintain operations, involving around five hours weekly. Initially founded to fill a gap in creative Keto recipes, the business has grown to become a recognized brand, especially during the diet's mainstream years from 2017 to 2020. It monetizes primarily through advertisements and selling digital products like meal plans and a mindset-oriented course, "Keto For Life." Due to increased demands of the owner's full-time job since 2020, new content creation has decreased, impacting revenue and page views. The owner seeks a new proprietor capable of revitalizing the brand by leveraging existing content and audience interest. Included in the sale are digital assets such as domains, social media accounts, a YouTube channel, and various digital products. The customer base is mainly from Australia (45%), the USA (24%), and the UK (12%), with over 60% traffic from organic searches. Limited paid marketing has been employed, indicating potential for growth in this area. Preparation for the sale involved improving SEO, site speed, and user experience, alongside launching a new digital course. Potential growth opportunities involve continuing SEO work, repurposing existing content, affiliate marketing, and allowing guest posts.