The owners of a profitable e-commerce business in the motorcycle apparel niche are looking to sell due to time constraints and focus on other projects more aligned with their interests. Initially agreeing to sell the business for $450,000, the deal fell through as the buyer was unable to meet payment terms after facing personal financial difficulties. Consequently, the business owners turned off marketing efforts, causing a temporary dip in sales. Now, they aim to negotiate the sale and have decided to hold an auction. The business has shown significant potential, generating $232,000 in profit over the last 19 months with an average monthly revenue of $40,000-$50,000. The brand has established strong customer relationships and boasts a high return customer rate, with inventory based in the US and China. Over 25% of the customer base is from the United States, followed by substantial numbers from the United Kingdom, Australia, and other countries. Traffic to the site comes largely from organic sources such as direct search and word-of-mouth. Operations are largely automated, requiring only minimal active management. Despite reduced marketing efforts recently, the company has maintained profitability, indicating its potential. Interested buyers will receive thorough business details and support during the transition. The owners seek a professional with strong work ethics to leverage the brand's growth potential, projecting that with dedication, the business could achieve $25,000-$40,000 monthly profits. The intention is to pass the business to someone with the capability and interest to realize its potential.