A three-year-old business offers a unique virtual cycling challenge service through a custom-built online platform that supports international participants. With over 4,400 followers on social media and more than 6,200 mailing list subscribers, the business has established a solid online presence. The company reports an average monthly turnover of $7,821 and a profit margin of 53%. This registered trademark entity allows participants to select a challenge, track their progress, and earn a medal after completion. The fulfilment of medal deliveries is the primary operational task, which could be outsourced to enhance efficiency. Revenue is generated through participant fees set at £12/€14/$16 plus delivery, with payment integration via Stripe and PayPal. The service benefits from recurring revenue primarily driven by social media and mailing list marketing efforts, with many participants engaging repeatedly. Facebook and Google Ads contribute to successful marketing, supported by conversion tracking and Mailchimp integration. While the business currently focuses on the UK market, significant growth potential exists in the US due to the service's adaptability. Operational demands require approximately 15-20 hours per month for customer support, marketing, and medal dispatch. The sale includes the proprietary online platform, which facilitates a self-service customer experience and minimal administrative effort. This structure provides flexibility and eases business management, underscoring the company's adaptability for future owners and potential international expansion.