The company specializes in selling home, kitchen, and restaurant supplies primarily through Amazon's Fulfillment by Amazon (FBA) service. Established in 2020, the company aims to offer niche, replenishable products by addressing gaps in the market with improved products, customer experience, and competitive pricing. Currently, the business averages sales of 700 units per month, with a daily unit sale average of 23 and an average order value of $9.88 USD. Most customers are based in the United States, with business clients comprising 15% of overall sales. The company's listings achieve an average conversion rate of 45%, with 2,200 page views and 1,975 sessions monthly.
The business maintains a retail inventory valued at $12,625 USD, comprising 1,291 units. It has been focused solely on the Amazon FBA model but has potential for expansion into platforms like Shopify and marketing avenues including Facebook, Google, and email. Main expenses include pay-per-click advertising, inbound postage, and inventory procurement.
The business offers a healthy profit margin of 35% and holds eight top-100 ASINs in its category. Full management has been handled by the owner in 15-20 hours weekly, but operations could be delegated to a virtual assistant and FBA prep center. Ideal for entrepreneurs, the sale includes brand assets, marketing materials, and a strategic growth analysis, with two months of post-sale support offered. The business had a partial shutdown due to the pandemic.