The ecommerce business, established a decade ago, specializes in wedding printables and vinyl decals, with sales facilitated through platforms like Shopify and Etsy. The site, which also collaborates with Printful for dropshipping, records an average of 145 units sold per month, with an order value of $13.76. Recognized as the 'Best DIY Wedding Blog' by a prominent wedding magazine, it garners an average of 42,166 monthly page views and has a strong social media presence with over 59,823 followers on Pinterest, 28,089 on Instagram, and 15,209 on Facebook. Additionally, it maintains an email subscriber list of 7,714 individuals. Founded in 2011, the brand was initially a personal blog by two creators, designed to share creative and quirky wedding ideas. By 2017, it expanded into selling products in direct response to reader interest. The brand has received numerous accolades, including being listed in Bride Tides Top 100 wedding blogs from 2013 to 2015. It has been featured in several publications, enhancing its credibility and reach. Financially, the enterprise makes approximately $1,132 in net profit per month, with a 58% profit margin, and has seen a notable sales increase of 146% on Etsy and 23% on Shopify over the previous year. Advertising revenue is supplemented by a contract with an ad management company, averaging £277 monthly. The business promotes itself primarily through unpaid social media channels, boasting a combined following of over 103,000. Despite challenges during the pandemic in 2020, the business has shown promising growth and remains a respected name in the wedding blog sphere.