Formally launched in January 2022, Guy Lively is a family-owned business located in Minnesota. The idea of Guy Lively was born on a family road trip to Colorado. With two teenage boys crammed into the car, the need to smell fresh and stay clean was made abundantly clear.
As we hiked and biked through the Rocky Mountains with the lingering effects of the car ride, the fresh mountain air and beauty of nature inspired us to bring the essence of nature to men’s skincare.
With expertise in product development and unpleasant experiences with traditional skincare products fraught with harsh ingredients, flaky, dry skin, and body odor, we were determined to make our dream a reality.
Company Mission
We are committed to bringing the outdoors in by using real ingredients in our products. We strive to provide the most natural and effective products in men’s skincare.
Products
Our product line includes 15 products - eight all-natural bar soaps, a grooming line including shave cream, aftershave lotion, and beard oil, and an age-defying line including face wash, face serum, face cream, and body lotion.
Differentiation
We prioritize the use of natural and organic ingredients in our products. This means that our products are free from harsh chemicals, making them gentler on the skin and perfect for men with sensitive skin.
In addition to being natural, our products are also highly effective. We harness the power of nature using ingredients that are naturally rich in vitamins, minerals, and antioxidants.
We hold ourselves to the highest standards in all aspects of our business, including the sustainability of our ingredients and the environmental friendliness of our packaging. We partner with like-minded businesses exclusively in the United States to ensure that our products are of the highest quality, with environmental responsibility in mind.
Brand
Our brand is sophisticated, adventurous, and has a sense of humor. Many of our competitors either focus on the rugged outdoors or are more pretentious. We are in between. We are free-spirited and love the fresh air. Our products are trustworthy, with no toxic chemicals or harsh ingredients. We are all-natural and provide high-quality, premium products that our audience expects and deserves.
Target Audience
Our target audience is men ages 25-55 who are mid to high-income professionals that live in urban areas and enjoy being active outdoors after work and on the weekends. Our target audience is hard-working, humble, and enjoys all that life has to offer – whether that’s on top of a mountain or an ocean wave. They hike, bike, skateboard, surf, or any other sport that gets them outside. They are husbands, brothers, and fathers – there for their family and friends.
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