An established digital platform focusing on tailgating and backyard BBQs related to sports events is up for sale. With a history spanning two decades, the founders are seeking a new owner to elevate the website's reach beyond 1 million monthly visitors and social media followers—a feat they have yet to achieve. Initially, the business thrived through direct advertising deals with companies in the sports and grilling industries. However, the onset of the COVID pandemic led to shifts in their advertising model, including the adoption of ad networks and recently, Amazon affiliation. The platform consists of over 4,000 pages, averaging 115,000 monthly pageviews, and commands a direct subscriber base exceeding 110,000 for its daily e-newsletter. The media offerings encompass digital, print, mobile, and event content covering major sports events around the year, featuring tips, recipes, and product recommendations for tailgating and BBQ parties. Revenue from traditional direct ad sales has significantly dwindled, owing to the evolving digital advertising landscape, influenced by social media, programmatic strategies, and AI. Despite this, the platform presents promising growth opportunities for a buyer with expertise in SEO, social media, and affiliate marketing. The business is priced at $24,000, including the website, its contents, and social media presence. Additional offerings include the subscriber list and $30,000 worth of tailgate gear, available for separate purchase. The sellers present this venture as an opportunity for someone to leverage and expand this unique consumer platform.