The business in question is a well-established lead generation website focused on acquiring motivated home-seller leads in Middle and East Tennessee. Operating since 2017, the site produced 95 verified seller leads in the past year, primarily through organic searches, direct traffic, and referrals, with some paid advertisement contributions. The digital assets, including the brand name, domain, WordPress website, social media profiles, and Google Business Profile, are up for sale, while the operating company and property business are not included. This platform has serviced a cash home-buying entity based in Knoxville. Leads generated through the website are self-managed, with potential buyers able to utilize them for property acquisition or sell them to local investors. Of the leads, 94% were not listed with an agent, with common seller motivations being avoiding showings, proximity to family, avoiding repairs, and financial needs. Key metrics include an organic search rate of 43% of engaged sessions, with paid search and social channels contributing to roughly a third of conversion events. The website incurs operational expenses of $12,813 annually, excluding paid ad expenditure. The business opportunity offers growth potential through fresh content creation, expanding Middle Tennessee pages, and reselling unused leads. The owners are selling this lead flow-focused site to concentrate on a different business. Buyers will receive 14 days of support for the transition of digital assets. Testimonials and references to current ownership can be updated or maintained by the new owner post-transfer.