The subject of this summary is a Shopify application that facilitates seamless tracking of customer events for e-commerce merchants using Facebook Pixels and the Conversions API without needing any coding skills. This fully automated application is highly profitable, achieving a monthly recurring revenue of $5,400 to $5,900 and sustaining a 93% net profit margin, with minimal operational requirements of one hour per week. The app, which has approximately 370 active Shopify stores utilizing its services, grows through organic means, acquiring between 50 to 90 new subscriptions per month with strong retention rates.
Key features include an automated setup of Meta Pixels and server-side conversion tracking, optimizing advertising campaigns on Facebook. Its monetization strategy is subscription-based, priced at around $15 monthly per store, requiring minimal technical interaction for maintenance. Operational expenses are exceedingly low, contributing to its high-profit margin.
Scalability opportunities include the potential for expanding into multi-channel tracking and raising subscription prices, as well as untapped marketing strategies like SEO and paid advertisements. It is run independently, needing no additional staff. The current owner wishes to sell as the application does not align with their core business focus, offering assets like the source code, customer database, and a domain to potential buyers. The sale includes a transitional support period and access to the application's analytics dashboard.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More