Key Highlights: The EU trademark, protected until 2034, covers various classes and is active in all EU countries. The brand is part of the Amazon Brand Registry and has 12 active ASINs on Amazon's German platform, with additional listings on a well-known Belgian/Dutch e-commerce site. Product ratings are high, with sport insoles at 4.8 stars and women's sport hoodies at 4.7 stars. An inventory of over 1,000 new units is included, valued at €4,728 wholesale and approximately €11,600 retail. The brand's domain is included, and the business is primed for sales as the balaclava season peaks from October to February. Operations: The brand offers three product lines: sport hoodies, mesh balaclavas, and sport insoles, sourced from suppliers on a major Chinese wholesale website. Fulfillment for Amazon orders is managed through FBA in Germany, while other orders are shipped from Brussels. Weekly operational tasks require 2-3 hours, focusing on PPC management, restocking, and customer service. Customers: The primary market is business-to-consumer, focusing on Germany, Belgium, and the Netherlands, driven by Amazon search and advertising. There is no existing mailing list or social media presence. Financials: During the past year, revenue was €2,780, with expenses of €3,570, including €1,500 for PPC. The business is not profitable, primarily due to high PPC costs and low sales volumes. Seasonal sales peak in the fourth quarter. VAT filing is currently outsourced but could be handled internally if the buyer has a VAT setup in Germany. Inventory: Current stock includes 271 hoodies, 410 balaclavas, and 342 insoles, divided between Amazon facilities and Brussels. Additional Notes: The sale involves asset transfer only. The buyer must use their seller account, assuming ASINs and listings via Brand Registry. Trademark transfer is needed. The sale aims due to the owner's business shift. A 30-day post-sale support via email is offered.