The portfolio for sale comprises two iOS subscription apps designed to aid individuals in quitting vaping and drinking. The apps have collectively generated a lifetime revenue of $6,392, with a combined monthly recurring revenue (MRR) of $440. They have amassed over 9 million views on TikTok and have been downloaded 6,178 times within rapidly growing niche markets. The operations of these apps are streamlined, requiring minimal involvement—approximately an hour a week—for tasks such as posting on TikTok, responding to user comments, and updating app store optimization every 6-8 weeks. These apps have demonstrated strong technical stability, encountering only minimal technical issues in the past year.
The customer base primarily consists of individuals from the UK and US, initially acquired through paid advertising but now largely driven by organic growth via TikTok and the App Store. Most users opt for annual subscriptions, leading to relatively low churn rates. Financials indicate robust margins of approximately 88% net since paid advertising ceased. Seasonal revenue fluctuations are noted, with winter surges and summer dips; however, annual renewals help stabilize this variance.
This business is semi-passive and presents significant growth potential as the demand for quitting aids increases annually. Additional growth opportunities include localization, app store optimization enhancements, reinitiating paid advertising, and leveraging influencer marketing. The owner is selling to devote time to a new business venture and highlights the timely opportunity to invest just before the anticipated winter peak and annual subscription renewals.
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