The business is an all-inclusive back-office SaaS platform tailored for pet care services, managing bookings, calendars, customer and pet records, invoicing, online payments, and an embeddable booking widget. It serves three main sectors: boarding/daycare facilities, grooming salons, and dog trainers. Presently, the platform has 16 active subscribers spread across Europe and North America, on both monthly and annual plans. The growth has been fueled mainly by organic SEO, specifically through a daily AI-generated blog post published via an automated pipeline, with no investment in paid acquisition or outbound marketing so far.
The platform holds significant potential for growth, as there’s an untouched prospect list of approximately 15,000 pet care businesses in France and another 40,000 across Canada, the US, and Europe. This list has never been contacted through cold calling or email marketing. The software is built on a robust technical foundation, indicating it’s not a short-term project.
Revenue is generated through recurring SaaS subscriptions, supplemented by a small margin on optional SMS credit packs purchased directly by clients. The business operation requires a commitment of only 5 hours per week, focusing mainly on customer support and minor fixes. With 16 active clients, acquired entirely through search, there is an opportunity to tap into the large prospect list for further growth.
Financially, the last twelve months yielded roughly €11,150, with a monthly recurring revenue rate at about €1,225. The current owner acquired the business in 2024 for €10,000, and revenue has shown steady growth since. The sale includes transition support, with the current owner leaving to concentrate on other ventures.