Finjan is a fully developed FoodTech platform based in Jordan, designed to enhance customer loyalty and engagement through its comprehensive ordering system. Available on both iOS and Android, the system includes a consumer application, a merchant-facing dashboard, and a multi-merchant loyalty engine. Customers can explore cafés, earn rewards, complete digital stamp cards, and place various types of orders, while merchants have tools for managing orders, loyalty programs, promotions, and customer insights. The platform has initially rolled out in Jordan with over 50 cafés onboarded and a pipeline involving more than 200 additional establishments in Amman. Despite the existing brand presence and operational workflows, Finjan faces challenges in activation and scaling rather than product development, as a substantial budget and dedicated resources for consumer and merchant acquisition have not yet been deployed. The business model is predominantly transaction-based, with potential revenue streams from merchant subscriptions, premium placements, and CRM tools. The opportunity for growth lies in commercial execution, expanding from cafés to the broader food and beverage sector, and enhancing merchant activation and consumer acquisition. The technology includes mobile applications, backend infrastructure, and a merchant dashboard, with all technical assets owned by the current seller. The core technology and market entry foundation are in place, making Finjan an under-commercialized asset rather than an incomplete startup. The shareholders are seeking a buyer to focus on merchant activation, consumer growth, and commercial scaling, as they shift focus to other projects. Options for acquisition include full asset purchase, technology/IP acquisition, or rebranding and white-labeling.