An established wedding planning platform, launched in December 2017, aims to simplify and manage wedding planning in one central location. It ranks prominently in the Apple App Store for the keyword "wedding planner" and has facilitated over 158,445 wedding accounts. The platform is available on both iOS and Android, with a majority of iOS downloads driven by organic search. The app garners approximately 658 iOS downloads monthly and boasts hundreds of 5-star reviews across the App Store and Apple Podcasts. Included in the sale are the apps, accompanying code, a podcast series, digital planning products, brand assets, and social media channels. Historically, revenue was generated through Premium in-app purchases, digital products, sponsorships, advertising, affiliate partnerships, and wedding courses.
The application supports couples with tools such as checklists, budgeting, and guest management, and is free to download with an optional Premium in-app purchase. Operational involvement is minimal as active marketing ceased in 2025, yet the app still attracts users organically. Anchor infrastructure elements include app hosting, a website, podcast hosting, and developer accounts. Users largely come from English-speaking regions, especially Australia. Despite a reduction in marketing activities, the app maintains user engagement, as reflected by consistent data on repeat usage and retention.
The sale does not include previously offered high-ticket wedding courses. The app is in asset sale mode, with assets to be transferred to the new owner upon settlement, as the current owner has chosen to focus on other ventures.