The Personality-Based Coach Marketplace is an innovative platform designed to enhance the coaching experience by matching clients with coaches based on personality type, lived experience, and coaching specialty. This service resolves a common issue in the coaching industry, where directories typically list credentials and pricing without ensuring the client feels understood by the coach. The platform allows coaches to create detailed profiles highlighting their certifications, stories, identities, specialties, and availability. Clients can search for matches using filters like personality type (MBTI), cognitive functions, Enneagram, niche, and lived experience.
The marketplace features over 137 onboarded coaches, a comprehensive profile system, and a searchable directory. It employs Stripe for subscription billing, with a tiered pricing model and automatic pricing adjustments based on the visitor's country. The platform also includes an automated marketing funnel comprising lead magnets, drip email sequences, ad tracking, and UTM attribution. Native iOS and Android builds are underway, enhancing accessibility.
Asset highlights include custom domain names, branded marketing materials, an email list of 128 subscribers, and a technological framework utilizing React, Vite, TypeScript, and Tailwind, integrated with services like Supabase and Stripe. Despite being pre-revenue, with no real revenue in the last year and a test subscription in the sandbox environment, the marketplace boasts low operating costs of $270–$300 annually.
This ready-made marketplace is an attractive acquisition for a founder or operator ready to leverage the established IP, supply base, and marketing systems to focus on growth initiatives. It presents an untapped opportunity within the competitive coaching market.