Founded in 2010, the featured company established itself as a private venture without external funding, emphasizing sustainable business solutions under the tagline "We Mean...Green Business." The company originally conceptualized as a consulting entity was dismantled several years ago, with its founders pursuing other interests. Nevertheless, full business plans and franchising resources remain available. The company's core operations were structured around two main revenue streams. The first involved business-to-business (B2B) sustainability consulting, targeting enterprises from local setups to multinational corporations. The consulting services encompassed recycling, waste diversion, green certification, energy reduction, eco-lighting, and sustainability strategies. Additionally, the company sold eco-friendly office supplies through an online platform, with revenue generated from both consulting fees and product sales. The second revenue model focused on franchising, which was considered the primary growth driver. This involved offering local entrepreneurs the opportunity to "own" a portion of the brand for a flat startup fee. In return, franchisees received comprehensive support, including a sustainability certificate, marketing materials, a webpage, training, and a company email account. The core company managed product fulfillment, while franchisees focused on sales and relationship management. Flexibility was built into the system, allowing franchisees to either use the company's name or incorporate it into their brand. The franchise model operated without strictly defined territories, encouraging owners to leverage personal and professional networks. The onboarding process incorporated monthly training and launch kits, coupled with access to marketing resources.