A matcha brand, established over a decade ago and led by its original founders, specializes in three product grades: ceremonial, premium, and culinary, primarily emphasizing its premium grade. Sourced from Japan, the matcha is prepared in small batches and carefully packaged to maintain freshness. The business operates under a UAE registration and engages in international commercial activities, utilizing platforms such as Amazon FBA across the US and Europe and supporting these operations through regional co-packing partners. As it stands, the company plans to sell its brand assets, including its presence on Amazon, a direct-to-consumer online shop, European trademark rights, domain portfolio, and social media footprints. Despite never having full-time management or external funding, the brand has achieved sustainable growth alongside the burgeoning global matcha market, with over 2,400 Amazon reviews averaging more than 4.3 stars, and a social media following surpassing 13,000 on Instagram. The founders have managed the business alongside full-time employment, self-funding its development. Financial constraints have impeded expansions in inventory and product offerings, affecting market competition standing and resulting in recent financial losses. These losses are attributed to an overextended advertising budget rather than product performance issues, as the core product still boasts a healthy margin. For a potential buyer, this sale offers a unique opportunity to invest in a proven brand with robust supplier relationships and untapped growth potential, constrained only by the lack of focused investment in working capital and marketing strategies.