Profitable subscription beauty brand: +€3.2k operating profit in August with ads OFF — 93% of revenue from renewals. Dossier projection proven. Verified books.
A direct-to-consumer beauty brand has rapidly grown its subscription-based model, achieving €18,632 in contractual monthly recurring revenue from 607 active subscribers, with a low churn rate. The business scaled from zero to €57,000 per month in just 60 days through an industrialized creative testing system. With an impressive 1.04% refund rate, this reflects a strong product-market fit for their body coverage cream, marketed to European women aged 30-65 for body confidence reasons. The company operates on a dropshipping model, eliminating inventory risks and maximizing capital efficiency. They utilize Google Ads profitably, achieving a return on ad spend of 2.92, while scaling paid acquisition channels such as Google and Meta Ads.
The business is primed for EU expansion, having already developed English creatives and a multilingual checkout. It presents a significant opportunity for new ownership: maintaining the subscription base profitably from the start or continuing the scaling efforts using established systems. Operations are efficiently managed via processes that require a weekly time commitment of 10-15 hours. Customer support can be delegated, and all systems are documented. The financial structure currently supports a break-even model, converting ad spend into recurring subscription revenue, with substantial monthly gross margin potential.
Included in the sale are complete brand assets, including the Shopify store, a comprehensive ad library, social media pages, a Klaviyo account, active subscriptions, and supplier relationships. Post-sale support is provided to ensure a seamless transition. The current owners are refocusing efforts on other projects, offering this robust business stability and growth potential.
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