The business in focus was originally established to address specific challenges faced by an individual studio managing paper consent forms and medical documentation, without any initial intention of entering the market. The co-founder, the operator of a cosmetics studio, alongside her partner, developed an internal tool to simplify these processes, which was then offered as a subscription service for $10/month. This service evolved into a successful, HIPAA-compliant form builder for the permanent makeup and microblading industry, now boasting over 800 active subscribers and requiring minimal weekly involvement from the owners.
Additionally, two other products were developed on the same platform, focusing on lash technicians and the tattoo industry, with each having a small but growing subscriber base. These products present opportunities for expansion without starting afresh in these new sectors.
The business model benefits from a straightforward subscription approach, generating consistent revenue. It offers a no-code, drag-and-drop form builder, real-time email notifications, and customizable client records, among other features. The financial performance includes a total sales volume of $89,880 over the past year, with operating costs estimated at $3,000 monthly.
Key assets in the sale encompass domain names, websites, customer lists, social media accounts, and branding materials. Growth prospects include potential price increases, implementing paid ad campaigns, and expanding into adjacent industries. The owner is selling due to a shift in priorities and seeks a buyer to elevate the enterprise beyond its current part-time operational status.