The featured company is a rapidly expanding direct-to-consumer wellness brand that specializes in skincare, supplements, and grooming products primarily for men over 40. It operates through a multi-channel sales strategy, utilizing owned ecommerce storefronts and major US online marketplaces. Over the past twelve months, the company reported approximately $33.1 million in revenue and $2.2 million in net profit, with a significant portion driven by subscription-based supplement programs that enhance recurring revenue.
The sale of the business includes proprietary product formulations, trademarks, domains, comprehensive customer databases, and creative assets. The business has a robust infrastructure with systemized operations managed by internal teams and contractors, featuring established supplier relationships and manufacturing agreements in the USA and China.
Customer acquisition is supported by a variety of paid channels, including social media and search advertising, while retention is strengthened by email marketing. The brand boasts a highly engaged customer base with over 900,000 profiles and 534,000 active email subscribers, predominantly from the US. The company has witnessed significant revenue growth, averaging $873K per month in 2024, $2.2M in 2025, and $4.3M in 2026.
Financial stability is ensured through low refund and chargeback rates, averaging 2.9% and 0.6%, respectively. The business comes with approximately $1.4 million in current and in-production inventory. Additionally, post-sale support and transition assistance are offered to facilitate a seamless transfer to new ownership. The business presents growth opportunities through retail expansion, SKU expansion, and international markets.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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