The business, a prominent sports app publisher from Australia, was established in 2009. It operates five mobile apps offering real-time live scores, statistics, commentary, editorial content, and podcasts across major sports, catering to over one million monthly users. The platform distinguishes itself from official league apps by aggregating sports audiences across multiple competitions, providing year-round fan engagement opportunities. Revenue is primarily generated through direct and programmatic advertising, with past significant partnerships, such as a long-term arrangement with a betting company. The business model relies on free-to-download apps with no user login requirements, enabling frictionless user acquisition. Data licensing agreements are in place with several companies, and the business focuses on cost-effective data infrastructure. The company also has a podcast network enhancing fan engagement and providing additional advertising avenues. Key metrics include over five million downloads and two billion sessions to date, demonstrating high user engagement, especially among its predominantly male audience aged 18 to 45. In 2025, the revenue reached over $1 million AUD. The company is predominantly Australian-focused but has some international reach. Operating with a lean team, the technology stack supports rapid app launches for new sports. Growth opportunities include expanding into more sports codes, programmatic revenue optimization, and potential new wagering partnerships. The shareholders are seeking to sell the business to pursue other ventures, emphasizing the platform's readiness for new ownership to leverage its commercial opportunities. The sale aims for a full upfront cash completion, with a target closure within 90 days.