The business under consideration is a profitable B2B SaaS product generating an Annual Recurring Revenue (ARR) of $15.7k with a net profit of around $12k, reflecting a 76% profit margin. It has achieved product-market fit with a stable lead source tracking algorithm and requires only about one hour of work per week, making it largely passive with a streamlined operational setup. The business has a strong presence in search engine optimization (SEO), with 270 pages indexed and ranking for high-intent keywords like "lead source" and "lead source tracking". Its customer base consists of 16 active paid users, primarily in the USA, who are B2B marketers and agencies looking to enhance their lead attribution and ROI.
Customer acquisition primarily occurs through organic search, integrated partnerships with form platforms, and growing AI search engines. The site's SEO efforts have resulted in 1,340 monthly organic visitors and a low churn rate of 5%. Revenue has remained stable over the past year, a deliberate choice as organic SEO has been the sole focus without activating paid channels or churn reduction strategies.
The business offers multiple untapped growth opportunities, such as scaling SEO efforts, initiating paid advertising, improving user retention, and expanding visibility on AI search engines. This venture is positioned for a new owner to capitalize on these growth potentials. The current owner wishes to sell the business to focus on a new project, including the website domain, source code, customer list, social media accounts, and comprehensive support for a seamless transition.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself or use our trusted network of industry-leading due diligence partners. They can provide in-depth analysis, identify hidden risks, and independently assess the value of the business. Learn More