An established Amazon FBA brand, operational for 11 years, is up for a distressed sale. Specializing in mosquito repellent patches and various compression/support products, the brand has previously achieved over $20 million in Amazon revenue. Initially built between 2015 and 2019, the business has been operating on autopilot in recent years, reflecting its current performance figures.
Key assets included in the sale are the FBA business assets, brand registry, trademark, active Amazon listings, a substantial history of seller feedback with over 14,000 ratings averaging 4.9 stars, and a documented supply chain relationship. It also includes a current inventory valued at approximately $41,000.
Revenue figures peaked between 2020 and 2021 with over $4 million annually. However, projections for 2024 and 2025 show declines to $1.5 million and $1.0 million respectively, with recent tracking even further down. The $244,000 adjusted TTM SDE suggests potential for growth if actively managed. The sale is open for an all-cash transaction with a preferred 30-day closure, and no earnouts or seller financing involved.
The ideal buyer is someone experienced with FBA operations, possessing working capital and capabilities in digital demand generation, especially through platforms like TikTok and PPC. The transition includes continued support from existing contractors, allowing the buyer to either retain or replace them.
The current owner has been disengaged due to market competition and strategic decisions, choosing to sell the brand at a fair value to someone who can revitalize its operations. The entity’s unit economics remain sound, presenting a turnaround opportunity for the right buyer.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More