A seasoned iGaming operator is selling two UK-licensed online casino and sportsbook operations. These businesses operate on a white-label platform under UKGC and MGA compliance. The sale includes the domains, player databases, affiliate programs, marketing agreements, and social media accounts. The operator, who has multiple brands, is shifting focus from B2C to B2B and consolidating operations.
Between 2021 and April 2026, the combined assets have registered 17,922 players, with 3,648 first-time deposits (FTDs) and total player deposits of £1.55 million. The total gross gaming revenue (GGR) for both brands is approximately £450,000. The primary brand has historically been the main revenue generator, peaking in 2025 with 391 FTDs and £382,868 in deposits, yielding a £97,000 GGR and a net profit of around £15,000 after various fees and costs. The secondary brand has been inactive since mid-2024 and is valued more as a database and domain asset.
Approximately 75% of traffic has been affiliate-driven, managed by a specific affiliate software. From 2024, the strategy shifted from affiliate spending to SEO, offering a reactivation opportunity for new operators with existing affiliate structures. The acquisition cost per FTD is about €60, while the lifetime value of a player is approximately €324.
Transferable assets include domains, player databases, affiliate and advertising accounts, social media handles, and email lists. The seller will provide support on transfer, and the reason for sale is to focus on B2B operations. This opportunity suits existing operators, transitioning affiliate networks, or strategic buyers seeking a UK-regulated player base.