A UK-licensed online casino and sportsbook, established in 2021 and operating on a white-label platform under UKGC and MGA compliance, is up for sale. Over its four-plus years of operation, it has amassed 58,958 registered players and 25,003 first-time depositors, with total deposits surpassing £14.4 million and cumulative gross gaming revenue (GGR) reaching £4.24 million. The core asset of this business is its extensive player database, complemented by a double opt-in mailing list of over 60,000 contacts. Assets included in the sale are a live affiliate program, all advertising accounts, and complete financial records. Historically, the business has achieved a conversion rate from registration to first-time depositor of approximately 40%, with an estimated player lifetime value of £450 and a cost of acquisition around £100 per depositor.
Sales peaked in 2022 with a GGR of £1.59 million and 12,243 first-time depositors. A strategic decision by the current owner to decrease affiliate spending from 2024 onwards, favoring SEO strategies instead, has led to a decline in volume. This represents an opportunity for new ownership to reactivate growth by leveraging affiliate expertise or existing traffic networks. The sale encompasses the domain, access to the live platform, player database, mailing list, affiliate and advertising accounts, and social media accounts, but does not include staff retention post-sale. Comprehensive onboarding and transition support are offered by the seller. The sale is motivated by the owner's strategic pivot to B2B operations and is suitable for existing iGaming operators, affiliate marketers entering B2C, or ProgressPlay operators seeking an established UK market presence.
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