A fire alarm and safety equipment resale business, established in 2024, specializes in acquiring surplus and liquidated fire alarm equipment at a fraction of the retail cost and reselling it for a substantial profit. The business leverages targeted online advertising, automated marketplace alerts, referrals, and branded outreach for effective inventory acquisition. Operating primarily as a side venture, daily operations center around a single, brief shipping run during weekdays, supported by pre-established sourcing automation and supplier relationships. Included in the business sale are an established online seller account with significant feedback, a fully-equipped e-commerce website, automated sourcing bots, various online advertising and analytics accounts, existing B2B relationships, supplier contacts, branded materials, and operational documentation. The physical inventory will be transferred separately at acquisition cost. The business’s unique advantage lies in its sourcing ability, utilizing Google Ads, automated marketplace scraping, organic inbound leads, and cost-free branded outreach to consistently acquire discounted inventory. The system has proven highly efficient, with minimal advertising spend generating substantial revenue. Growth opportunities include expanding advertising efforts to boost inventory acquisition, developing additional B2B channels, optimizing SEO for increased organic traffic, exploring other marketplaces like Amazon, and formalizing supplier agreements for a steady supply. The seller seeks an exit after successfully building the business to over $440K in revenue, with a commitment to facilitating a smooth transition. The ideal buyer would be familiar with online selling, possess basic technical skills for managing sourcing bots, and be capable of handling light fulfillment duties.