The text outlines a profitable e-commerce brand within the growing running market, which encompasses approximately 13 million runners in France. The brand specializes in high-margin, emotionally resonant products, specifically personalized sports posters. These products have a low production cost of around €4 and sell for approximately €38 or more. The business model is significantly automated using platforms like Make and Airtable, allowing for near-passive operation with minimal management time required. Revenue streams include direct e-commerce sales, upselling digital files and frames, offering packs like duos and limited editions, and B2B partnerships. The business operates with internalized low-cost production and automated personalization processes. The logistical setup is simple, scalable, and requires minimal weekly management. The primary customers are runners and gift buyers, with a significant audience on social media platforms like Strava and Instagram. The acquisition strategy includes leveraging social media, automated email marketing, influencers, and event partnerships, utilizing the product's emotional appeal for enhanced conversion and customer loyalty. Financially, the business boasts a robust average order value between €38 and €50, with a breakeven point at about 20 orders per month. There's considerable potential for scaling through paid acquisition channels and SEO targeting, as well as B2B development and European market expansion. The business is being sold due to a lack of time and focus despite its strong growth potential and proven operational model. This represents a prime opportunity for a new owner to rapidly scale a structured and automated business.