This is a description of a fully operational e-commerce business specializing in products for the growing sport of pickleball. The company includes all necessary assets for immediate continuation including a Shopify website, an Amazon Seller Central account, and an Etsy store. The inventory is valued at approximately $40,000 at cost and includes trademarked items. Key components like supplier relationships, product designs, fulfillment workflows, customer data, and order history are fully integrated. The business is strategically positioned in a high-growth sport and offers multiple revenue streams. It is ideal for buyers with marketing prowess or existing brands interested in expanding into pickleball. The current owners are selling to focus on other priorities, lacking the time and resources to further scale the brand. Financially, the business currently operates at a loss, attributed to insufficient investment in marketing. Despite this, it holds significant growth opportunities through paid media, Amazon optimization, product line expansion, wholesale distribution, and influencer partnerships. Potential buyers include e-commerce operators seeking a turnkey brand, Amazon-focused sellers desiring niche expansion, strategic buyers in sports or apparel, or entrepreneurs interested in a foundational setup that bypasses initial start-up costs. The asking price for this opportunity is $60,000. The business details, including the brand name and supplier information, are available to qualified buyers under NDA for confidentiality purposes.