The business, an established direct-to-consumer (D2C) eCommerce brand, specializes in the outdoor lifestyle sector with a focus on British-made waxed cotton backpacks and ethically produced organic clothing. Founded over a decade ago by an individual as a side project, the brand has expanded its product line to include bespoke bags crafted from high-quality, UK-made natural fibers, featuring elements like recycled wool padding and custom stainless steel buckles. The brand also offers British-made knitwear, shirts, T-shirts, and pocket knives, and has collaborated on limited edition footwear with European and local manufacturers. The business operates on a flexible and scalable custom Shopify website allowing low overheads. With over ten years of brand history, it boasts a diverse product catalogue appealing to 4,200 loyal customers and maintaining an average order value of £105. The brand has a substantial online presence with over 41,000 Instagram followers and 7,000 newsletter subscribers. Expansion opportunities include digital marketing enhancements, new product categories, wholesale ventures, and partnerships with influencers. The current owner, who is also the creative director, seeks a buyer due to personal circumstances that have impacted capacity, leading to a decline in sales. Despite recent financial declines, the business is cash positive and free from creditors. Previous turnover reached £138k with consistent profitability. The founder anticipates significant growth potential, offering a strong marketing focus to broaden its customer base. A handover period is proposed to facilitate a smooth transition of ownership.